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Slapping on Simplicity: the key to soothing skincare and communication

A jar of natural face cream in the middle of wild flowers.
Don't skimp on simplicity

In a world where complexity often reigns supreme, there's something inherently beautiful about simplicity. Take, for instance, my signature skincare routine. While I've been known to invest both time and money into my skincare regimen, my favourite face cream comes with a price tag under 15€. What sets it apart? It's more than just skincare – it's a commitment to sustainability and simplicity.

Crafted by a passionate family nestled in the serene mountains of Monchique, this cream embodies everything I cherish in a product. Its formula is refreshingly uncomplicated, boasting natural ingredients that I both recognise and trust. Each time I unscrew the jar, I'm transported back to those breathtaking surroundings, enveloped in a sense of joy and tranquility. It's become more than just a skincare staple; it's my signature scent, evoking fond memories for those around me. (Every time my sister runs a herbal bath, my nephew enters the bathroom, claiming “It smells like Mella in here”.)

But simplicity extends far beyond skincare – it's a philosophy that resonates deeply, especially in the world of sustainable ventures. In an age where complexity often masquerades as innovation, there's a quiet power in simplicity. We don't need elaborate messaging to make an impact; sometimes, the simplest messages are the most transparent and compelling.

In a landscape dominated by fast-paced, overloaded content and fleeting trends, there's a yearning for authenticity and stillness. We're inundated with flashy visuals and gimmicks, yet it's the understated elegance of simplicity that truly captivates me. As many consumers grow weary of the hustle and bustle, there's a growing demand for products and brands that embrace simplicity in both their message and their mission.

Amidst all the chaos, I find solace in the rise of sustainable consumerism – a movement that celebrates products like my beloved face cream. These companies not only deliver exceptional products or inventions but also embody a commitment to simple and lean messages. They inspire us to embrace the beauty of simplicity in every aspect of our lives, from our skincare routines to the way we engage with the world around us.

How about being generous with simplicity?

Just as I lavish my skin with my favourite face cream, let's infuse our content with the profound beauty found in simplicity!

It's about cutting through the noise and connecting with our audience on a deeper level.

Let’s make simplicity the key of our communications and invite consumers to pause, to reflect, and to truly engage with what we have to say.

Let’s dare to be simple!

Mella x


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