top of page
_MG_2639-2.jpg

Melanie Lanick

Email:

Languages: 

German (mother tongue)

English (fluent)

French (beginner)

Portuguese (beginner) 

_MG_2578.jpg

Corporate Experience

Jan 2022 - August 2023

Teamlead Global Customer Marketing

Staffbase GmbH (SaaS)

 

  • Recruitment and Onboarding a new Customer Marketing Team.

  • Development and implementation of a customer-centric marketing strategy to drive demand within the customer base.

  • Execution of marketing campaigns aimed at boosting customer retention, engagement, and satisfaction.

  • Guidance, mentorship, and support to team members, fostering a collaborative work environment and facilitating skill development.

  • Representation of the company as an MC at various events and webinars, creating a welcoming and engaging atmosphere for attendees.

Dec 2020 - Dec 2021

Teamlead Customer Experience

Staffbase GmbH (SaaS)

  • Establishment and cultivation of strong relationships with key customers and stakeholders to enhance collaboration and mutual understanding.

  • Development of a deep comprehension of customer needs, preferences, and pain points through ongoing research and engagement

  • Development, scripting, and production of customer enablement content, covering diverse aspects of products and services

  • Application of creative storytelling techniques to transform complex information into engaging and easily digestible formats

Mar 2018 - Dec 2020

Senior Customer Success Manager

Staffbase GmbH (SaaS)

  • Primary point of contact for a designated portfolio of key enterprise accounts, fostering strong and lasting client relationships.

  • Leveraged a profound understanding of each customer's unique goals, challenges, and requirements to formulate tailored success plans that closely aligned with their strategic objectives.

  • Implementation of proactive strategies to enhance customer retention and mitigate churn by continually monitoring customer health 

  • Overseeing the onboarding process for new customers, ensuring a seamless and successful transition into utilising products or services, thereby facilitating a positive customer experience.

August 2012 - Feb 2018

​Account Manager

zebra Werbeagentur GmbH (Advertising Agency) 

  • Client Relationship Management, with a track record of building and nurturing strong, lasting connections with clients to ensure their satisfaction and loyalty.

  • Managed multiple projects from inception to completion, ensuring on-time delivery and meeting project objectives.

  • Strategic Planning, with the ability to develop and execute strategic initiatives that align with organisational goals and drive long-term success.

  • Managing Briefing and Approval process, guiding creative teams to produce high-quality work that meets client expectations and brand standards.

  • Performance Analysis and Reporting, utilizing data-driven insights to assess project or campaign effectiveness and make data-backed decisions.

Oct 2010 - Jul 2012

In-House Marketing and PR Manager

Roth & Rau MicroSystems GmbH

Oct 2008 - Oct 2010

Account Manager

Hillgate Public Relations Ltd.

Jant 2005 - Oct 2008

In-House Marketing and PR Manager

Kelly Hoppen Interiors London

Oct 2002 - Dec 2004

Team Manager

Habitat Ltd

bottom of page